March 19, 2019
Lacey Miller

The Intersection of In-store and Digital

How consumers interpret advertisements, new product launches, or brand presence at events is crucial. Marketers of all levels are continuously working to leave a lasting positive impression. Even most ad platforms offer sentiment analysis, but is it truly accurate? And, how do you know that an impression from an ad has carried all the way over to the in-store experience? At best, it’s an educated guess.
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