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Gen Z and Millennials as Customers and Trend Drivers
New national research uncovers fresh digital strategies to address the unique expectations and behaviors of Millennials and Gen Z by combining contemporary shopping experiences with hassle-free rewards.
The Gen Z and Millennials as Customers and Trend Drivers white paper reveals:
  • How each generation responds to cash back offers and apps
  • How in-store vs. online purchase intent differs between generations
  • How to attract first-time shoppers and build loyalty with your established customer base
  • How cash back offers drive positive consumer perception of your brand
  • How cash back is part of a robust digital marketing strategy to connect with Millennial and Gen Z consumers directly 
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