September 26, 2019

The Buzz on National Coffee Day

Written By
Keely Stephens
Rewards play a central role to lure both loyal and new customers as coffee chains across the country compete with each other on National Coffee Day.

According to investment app Acorns, 34% of Americans spend more money each year on coffee than on stocks, bonds or other financial investments. It makes sense then that our obsession with being caffeinated is recognized this Sunday as National Coffee Day. While you probably don’t need an excuse to sip another cup of joe, major coffee brands are looking for ways to ensure the perks keep percolating to lure loyal customers and newbies alike. Here’s a rundown of how some of our favorite brands are celebrating National Coffee Day:

Dunkin’ 

BOGO coffee?! Bring it on. Similar to last year, every customer who purchases a hot coffee at participating Dunkin' restaurants nationwide will receive one for free. With a second cup on Dunkin', people who run on coffee can celebrate National Coffee Day in the perfect way.

Starbucks

Last year, the Seattle coffee conglomerate took the high road, forgoing National Coffee Day promotions in favor of Hurricane Maria relief. The company donated two million coffee seeds to help rebuild the island’s decimated coffee industry. This year, they are keeping that philanthropic spirit alive. With every purchase of a cup of their new Siren’s Blend coffee, a portion will be donated to the International Women’s Coffee Alliance and Days for Girls.

Krispy Kreme

Bringing together coffee and its best food friend, customers can get a free brewed coffee and a free Original Glazed Doughnut when they come in on National Coffee Day.

Peet’s

Buy beans, get coffee. Just like in 2018, this year customers can save 25% on a pound beans and got a free drip coffee or tea at no additional charge.

Whole Foods

Whole Foods is teaming up with Austin-based High Brew Coffee to give away a free can of cold brew this Sunday. Make sure to download the coupon to get your free coffee at highbrewcoffee.com.


With #NationalCoffeeDay around the corner on Sunday, September 29, national and local coffee brands alike are able to capitalize on this marketing opportunity to hype new products, reward customers for their loyalty and use this moment to add a charitable component.  


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