April 21, 2020

Dosh Insights: A study from the Center for Generational Kinetics

Written By
Ian Vaisman
Reimagining how we connect with Millennial and Gen Z audiences has never been more relevant than it is today, especially during this time of shifting consumer behavior.

The Center for Generational Kinetics reveals in this groundbreaking research the robust links between younger generations (Millennials, and Gen Z), cash back incentives, digital marketing strategies, and frictionless transactions that are becoming Trend Drivers.

Gen Z & Millennials: The Cash Back Generations

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