Retailers must abolish dated approaches to consumer loyalty programs.
Retailers have developed numerous incentive plans to build a direct line of communication and connection to their customers. However, most of these tactics are no longer effective for today’s on-demand, technology-driven shopper. Consumers are taking control of the brand relationship, forcing retailers to completely rethink their approach. No longer can retailers depend on dated techniques to win over and retain savvy consumers.
Download the Acquiring and Engaging with Today’s Modern Shopper report to learn more about:
Why almost one out of two consumers feel that major retailers do not value their loyalty
Which retail verticals are suffering the most from outdated incentive programs
Which tactic is most effective at motivating shoppers to switch their loyalty from one retailer to another
What the new wave of consumers (Gen Z and Millennials) want from loyalty programs