Using Dosh, the brand generated over $1.6M in transaction revenue with a 25X return on ad spend. The QSR chain was looking to re-engage with lapsed or dormant customers, meaning customers who hadn’t transacted in over 90 days.
Within the first 10 days of kicking off their card-linked offer the results were staggering: 83.7% of customers who made a purchase were 90+ days lapsed. Although a smaller set of transactions came from customers who had transacted more recently, the brand was mostly interested in Dosh’s ability to drive customers in-store who were not already loyal (measured by the last time they transacted).
83.7% of customers who made a purchase were 90+ days lapsed
Of course, driving customers to transact a first time is only part of the equation. The next step is successfully getting those customers to transact again. Our partner was keen on measuring if there was any lift in transaction frequency with customers on Dosh by comparing their transaction count before the campaign and during the first 10 days the offer was live. The result was consistent with other findings from Dosh partners, which materialized a 13.7 lift in transaction frequency.
In addition to a lift in frequency, Dosh customers also spent 12.2% more when they transacted compared to pre-campaign spend levels