Department Store
 Case Study

By unlocking targeted card-linked offers with Dosh this department store retailer saw 44.7% of transactions come from new and 90+ day lapsed customers.

10X
Gross ROAS
77%
Increase in spend
44%
Lift in frequency
Using Dosh’s online-to-offline engagement platform, the brand launched a geo-targeted 5% cash back campaign throughout the month of October with a 10% flash promotion the weekend of October 6th. To measure campaign performance Dosh compared the transaction behavior against a control group. To combat these changes our partner launched a card-linked program to attract lapsed and new customers through Dosh while reframing the value for in-store shopping.
CHALLENGE
GOAL
Achieve lift in total in-store spend, frequency, and attract new customers.
SOLUTION
Using Dosh’s online-to-offline engagement platform, the brand launched a geo-targeted 5% cash back campaign throughout the month of October with a 10% flash promotion the weekend of October 6th. A subset of Dosh consumers were not notified of the offer in order to measure performance against the control group. With a $150,000 campaign budget Dosh promoted the retailer for the entire duration of the campaign using geo-targeting through email, social, and push notifications.

Impact

Using Dosh, the brand generated over $1.4M in transaction revenue providing a 10X return on ad spend. The retailer was primarily looking to attract new customers, specifically those who hadn’t transacted in-store in over 90. Customers that haven’t shopped from this department store retailer in 90+ days represent 44.7% of sales. Lapsed customers who haven’t shopped there in 60+ days represent 58.5% of sales.

Customers using Dosh spent 77% more and returned 44% more often

These results are consistent with data from a recent Dosh report, which showed that over a third of consumers would switch their shopping behavior to a brand on Dosh versus a brand not associated with Dosh.

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