April 18, 2019

Starbucks and Dunkin’ have mastered the ability to meet their customers exactly where they are and have created standalone applications that continue to blur the lines between mobile and in-store.

March 19, 2019

How consumers interpret advertisements, new product launches, or brand presence at events is crucial. Marketers of all levels are continuously working to leave a lasting positive impression. Even most ad platforms offer sentiment analysis, but is it truly accurate? And, how do you know that an impression from an ad has carried all the way over to the in-store experience? At best, it’s an educated guess.

March 5, 2019

What do you do when the platform where you’ve committed your digital ad spend budget becomes compromised? Innovate.

February 22, 2019

Loyalty programs have evolved to personalized card-linked cash back offers that are driving more in-store sales. This is the future of card-linked cash back offers.

February 14, 2019

The retail industry is in a conundrum. While retailers have remained laser-focused on the online shopping experience for more than a decade, consumers’ inclination to shop in-store shows no signs of slowing down, with 87% of retail sales still taking place offline.

February 7, 2019

This is the year we declutter the consumer retail experience. The past several years have brought confusing marketing jargon, email spams, and clunky loyalty programs that are more work than reward for consumers. This has lead to a disconnected experience for shoppers, while leaving brands to get lost in the noise. This year, brands will shine by providing shoppers with a simplified and unified omni-channel experience in the places they are spending their money.

January 31, 2019

In 2019, much of the $231 billion advertising spend in the US will be wasted due to no attribution. At Dosh, we are working to positively shift those dollars to the people who matter most, consumers.

January 22, 2019

When it comes to decoding the customer journey, starting with qualitative metrics of our target customer base is key. While some brands run to the newest marketing shiny object, the smartest brands are resolute that loyalty is the key to year-over-year success.

January 8, 2019

With our recent consumer loyalty survey we learned that 83% of consumers feel that automatically receiving cash back for their purchases is the most effective reward for driving brand loyalty. We dive deeper to look at the psychological factors behind cash back and how it can be used to drive the ultimate customer experience.

November 28, 2018

Using data and technology is a critical strategy for marketers to deliver personalized experiences (across all channels) for their customers. However, not all platforms are created equally. Here are five tools you can use to leverage data to drive more engagement and conversion.

November 21, 2018

On the eve of Thanksgiving, Dosh’s Chief Revenue Officer Jim Norton shares what he’s thankful for on the quest to help merchants move billions of inefficient ad dollars to millions of people.

November 8, 2018

How focusing on personalized omnichannel and in-store experience creates a differentiating value proposition between two home improvement retail titans.

October 31, 2018

Halloween is here, which according to a recent forecast by the National Retail Federation means Americans will spend nearly $9 billion on costumes, candies and decorations. What’s even more shocking is that a large portion of those billions will be spent in seasonal stores and Halloween pop-ups, before they disappear like ghosts on November 1.

October 23, 2018

As retailers search for the holy grail of building and maintaining a strong, loyal customer base, they may need to look no further than a powerful, core motivator that incentivizes us all.

October 16, 2018

It all starts with people. I wanted to find a way to give back small amounts of money in order to make a meaningful difference in their lives.

October 9, 2018

In the world of marketing 3.0 consumers no longer have relationships with brands. Today, brands are the relationship.

October 2, 2018

Rewards programs have evolved to personalized card-linked cash back offers that are driving more in-store sales. This is the future of card-linked cash back offers.

September 25, 2018

CMOs agree that using data and technology to interact directly with their customers is a far better approach to build brand engagement than traditional advertising

September 18, 2018

When I joined Dosh, one thing was crystal clear — the mission is core to the company since day one, and all of our employees stand for it and behind it.